{"id":1780,"date":"2023-06-28T16:50:08","date_gmt":"2023-06-28T16:50:08","guid":{"rendered":"https:\/\/youndigital.com\/?p=1780"},"modified":"2025-02-25T16:12:28","modified_gmt":"2025-02-25T16:12:28","slug":"wanifragamificacao","status":"publish","type":"post","link":"https:\/\/youndigital.com\/index.php\/2023\/06\/28\/wanifragamificacao\/","title":{"rendered":"World Association of News Publishers (WAN-IFRA) enfatiza gamifica\u00e7\u00e3o como estrat\u00e9gia para atrair jovens leitores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1780\" class=\"elementor elementor-1780\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af16c6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af16c6e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6a897a2\" data-id=\"6a897a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b69c751\" data-id=\"b69c751\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ab338ad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7ab338ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\">Para atrair uma audi\u00eancia jovem e engajada, a World Association of News Publishers (WAN-IFRA) afirma, em <a href=\"https:\/\/wan-ifra.org\/2023\/05\/want-new-engaged-and-young-readers-make-them-play\/\" target=\"_blank\" rel=\"noopener\">artigo publicado<\/a> no final de maio, que os websites noticiosos devem implementar estrat\u00e9gias de gamifica\u00e7\u00e3o. Transformar um t\u00f3pico em atividades semelhantes a um jogo estimula a intera\u00e7\u00e3o e a participa\u00e7\u00e3o, al\u00e9m de fazer com que assuntos complexos se tornem mais compreens\u00edveis.<\/p>\n<p>Tendo em conta que atrair e reter a aten\u00e7\u00e3o dos jovens \u00e9 um desafio para toda a ind\u00fastria medi\u00e1tica, a pr\u00f3pria WAN-IFRA tem investido num projeto de gamifica\u00e7\u00e3o, o News Arcade. O projeto tem sido desenvolvido em um cons\u00f3rcio de publishers europeus com o objetivo de melhorar os n\u00edveis de literacia medi\u00e1tica e criar conex\u00f5es com potenciais audi\u00eancias.<br \/><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-1782 aligncenter\" src=\"https:\/\/youndigital.com\/wp-content\/uploads\/2023\/06\/news-arcade-300x262.png\" alt=\"\" width=\"300\" height=\"262\" srcset=\"https:\/\/youndigital.com\/wp-content\/uploads\/2023\/06\/news-arcade-300x262.png 300w, https:\/\/youndigital.com\/wp-content\/uploads\/2023\/06\/news-arcade.png 375w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>O jogo permitir\u00e1 experimentar o processo jornal\u00edstico a partir de not\u00edcias atuais, com fontes reais e fotos. Os jogadores poder\u00e3o criar uma not\u00edcia interativa e entender melhor as responsabilidades envolvidas na produ\u00e7\u00e3o de conte\u00fado noticioso. O jogo \u00e9 pensado para ser integrado de forma f\u00e1cil no fluxo de trabalho das reda\u00e7\u00f5es, visto que ser\u00e1 implementado nos pr\u00f3prios sites dos parceiros do projeto. Os testes do prot\u00f3tipo iniciam neste m\u00eas e a fase piloto deve ser lan\u00e7ada no outono.<\/p>\n<p>\u00c9 poss\u00edvel aderir \u00e0 <a href=\"https:\/\/newsarcade.eu\/contact\/\" target=\"_blank\" rel=\"noopener\">newsletter do projeto<\/a> para receber mais informa\u00e7\u00f5es sobre a iniciativa.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c80b3 elementor-widget elementor-widget-spacer\" data-id=\"a7c80b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d914610\" data-id=\"d914610\" data-element_type=\"column\" 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&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[41],"tags":[],"class_list":["post-1780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World Association of News Publishers (WAN-IFRA) enfatiza gamifica\u00e7\u00e3o 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